Why should I care? Make the most of your media pitch
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I'm back to talk about one of my favorite subjects - The importance of strategic communication planning. I was reminded this week of just how abbreviated our media cycle has become. While we all live and
The Myth of the Big Splash
If you don’t have time to read this whole article, here’s the most important takeaway: don’t spend your entire budget on the equivalent of a Super Bowl commercial. While this may be a viable strategy for