All business is family business.
I was asked recently about my perspective on owning a small business. When considering how to best describe it, the closest parallel I could think of is caring for a large family. When you think about it, we
What would you do with two more hours in the day?
What we’d do if we had more time has come up a lot in my recent conversations. The consensus seems to be that if we had two more hours each day, we’d just want a couple more. There’s never
Why should I care? Make the most of your media pitch
I'm back to talk about one of my favorite subjects - The importance of strategic communication planning. I was reminded this week of just how abbreviated our media cycle has become. While we all live and
The Myth of the Big Splash
If you don’t have time to read this whole article, here’s the most important takeaway: don’t spend your entire budget on the equivalent of a Super Bowl commercial. While this may be a viable strategy for
Creating Successful Business Resolutions
With a new year on the calendar, you're filled with renewed ambition for your business. You even sat down and wrote out a list of resolutions. Enhance social media presence Land a big new account Make
Marketing to Your Target Audiences With Podcasts
If you're accustomed to thinking of podcasts as the niche territory of individual viewpoints and cultural observations, think again. Podcasting offers unique opportunities to reach your company's audiences, delivering messages that resonate with their needs –
How to Make the Most of LinkedIn
If you're accustomed to thinking of social media in terms of engaging with customers, driving traffic to your local store or office, publicizing events or specials, and cultivating a positive reputation for what you do or
Meet Magenta: Multimedia Content Developer Justin Brown
Q: Who are you, and what do you do here at Magenta? A: I’m Justin Brown, and I’m a multimedia content developer. Q: And what led you to work for Magenta originally? What about this environment in particular
Snapchat for Promoting Your Business: Yes or No?
In the PR industry, we strive to reach our clients’ audiences wherever they are, and in recent years, that means following users to popular social media platforms. However, while businesses have grown increasingly comfortable with advertising
Meet Magenta: Content Producer Mimi Brodt
Q: Who are you, and what do you do here at Magenta? A: My name is Mimi Brodt and I’m a Content Producer. Q: And what led you to work for Magenta? What about this environment in particular