Whether its primary or secondary, formal or informal, quantitative or qualitative, or a combination of all types of research, we use whatever means necessary to gain the information we need about your market, audience and competition before making recommendations to solve a problem. And don’t be surprised if we uncover a few surprises in the process.
Every marketing and public relations strategy needs a plan to be successful. Our planning process starts with setting goals followed by identifying target audiences, objectives, strategies, messaging and budget. Then we determine the right mix of integrated activities that best serve your needs.
Measurement and Evaluation.
We measure everything around here from the number of steps we take working for our clients at trade shows to the outcomes of each campaign or tactic we implement. After all, the only way we can get better results is to know the results in the first place.