What Makes Your Marketing Sing?
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Have you ever been walking through the grocery store, saw a new brand of shampoo, and thought “I have to get that!” Not because you have used the brand before, or you know how the shampoo
You’re not as rational as you think you are
You probably think you’re a fairly rational person. Most people do. You believe there are reasons for what you do. Beyond that, you believe that you know and understand those reasons and that they generally adhere