The What and Why of AP Style
You may have heard the term “AP style” in connection with some copy written by your communications department or public relations agency. What exactly is AP style, and why would you use it? That’s what we’re going to tackle
The Myth of the Big Splash
If you don’t have time to read this whole article, here’s the most important takeaway: don’t spend your entire budget on the equivalent of a Super Bowl commercial. While this may be a viable strategy for
Creating Successful Business Resolutions
With a new year on the calendar, you're filled with renewed ambition for your business. You even sat down and wrote out a list of resolutions. Enhance social media presence Land a big new account Make
Marketing to Your Target Audiences With Podcasts
If you're accustomed to thinking of podcasts as the niche territory of individual viewpoints and cultural observations, think again. Podcasting offers unique opportunities to reach your company's audiences, delivering messages that resonate with their needs –
How to Make the Most of LinkedIn
If you're accustomed to thinking of social media in terms of engaging with customers, driving traffic to your local store or office, publicizing events or specials, and cultivating a positive reputation for what you do or
Six things you’re not doing (but should be doing) with your company’s website
New neighbors just moved in next door, so you decide to welcome them to the neighborhood by inviting them over to your home for a dinner party. Your goal is to make a good first impression,
Love, Money and Happiness
More time’s passed than I intended since my last blog entry on behavioral economics, so if you want to revisit the first in this series, click here. Again, if what you read here piques your interest,
Tips for Seeking Out Indianapolis-Area Municipal Resources for Small Businesses
The word ‘resources’ makes an impact on audiences but let’s be honest - unless the resources are useful, it’s just like any other word. But what if the resources added value to your team, created opportunities
Magenta Marketing Communications opens doors
Magenta Marketing Communications opened in August and wants to assist small Indiana businesses with marketing and communications needs. MMC is a subset of dgs Marketing Engineers in Fishers, which specializes in advanced manufacturing technologies.
Aligning Your Brand Through Web Experience
Your brand and web strategies are very important aspects in creating a successful business, often adapting to social change and evolving to better serve audiences. One of the most important facets of your web strategy is providing an optimal