Magenta

New neighbors just moved in next door, so you decide to welcome them to the neighborhood by inviting them over to your home for a dinner party. Your goal is to make a good first impression,

Welcome to a new recurring feature on addmagenta.com, Meet Magenta. As the newest team member, I’ll be speaking with my colleagues every month to get to know them better and, in the process, introduce them to

More time’s passed than I intended since my last blog entry on behavioral economics, so if you want to revisit the first in this series, click here. Again, if what you read here piques your interest,

The word ‘resources’ makes an impact on audiences but let’s be honest - unless the resources are useful, it’s just like any other word. But what if the resources added value to your team, created opportunities

Magenta Marketing Communications opened in August and wants to assist small Indiana businesses with marketing and communications needs. MMC is a subset of dgs Marketing Engineers in Fishers, which specializes in advanced manufacturing technologies.

Expanding your company’s digital presence through paid search advertising can provide a fast and positive return to your marketing investment. Similar to any other strategy, spending the time upfront to gather the necessary data and create

Whether the goal is increasing visitors to your brick and mortar business, receiving more phone calls or generating more leads on your website, chances are your business is constantly looking for innovative ways to create more

Have you ever been walking through the grocery store, saw a new brand of shampoo, and thought “I have to get that!” Not because you have used the brand before, or you know how the shampoo